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Customer Segmentation
End-user Segmentation Designer, ΑΒC analysis, RFM analysis
Campaigns
Media, Types, Mail, SMS, Lists, Organization-assignment of individual tasks, Campaign Response Analysis
Newsletters
Embedded HTML Editor, Moosend & Mailchimp providers’ support, Interconnection-comparative analysis
Events
Invitation lists, participations and registrations, Cost and expected revenues
Customer Loyalty
Flexible design of loyalty scheme, Intercompany operation (franchisees), Redemption in many ways
Merchandising & Surveys organization
Retail promotion plans, result analysis, competition analysis, web-based Questionnaires/Surveys
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Customer segmentation
- ◼︎ Intuitive graphical interface (drag & drop)
- ◼︎ Segmentation with unlimited static criteria (e.g. geographical, demographic, survey responses) or dynamic criteria (e.g. turnover, shopping frequency, product mix, number of calls, etc.)
- ◼︎ Ceilings for separating "segments" over each result – scenario
- ◼︎ Incorporated data mining grouping techniques (ABC classification, RFM analysis)
- ◼︎ Automatic generation of lists for marketing actions
Best targeted actions by customer group (segment)Deeper comprehension of customers preferences and needs>More efficient allocation of sales & marketing resourcesMaximization of cross/up-selling
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Campaigns
Organization
◼︎ Massive creation of campaigns (DM)
◼︎ Campaign data registration
◼︎ Customer list creation
Objectives
◼︎ Revenue budget
◼︎ Revenue budget
◼︎ Customer list creation
Execution
◼︎ Export customer list
◼︎ Import-calculate responses
◼︎ ROI & responses evaluation
Assessment
◼︎ Campaign KPIs
◼︎ Compare campaigns
◼︎ Campaign effectiveness
CTI Integration◼︎ Interconnection with Call Centers TAPI v 2.0 protocol or newer. Ability to record calls.
◼︎ Interface integrated to Entersoft CRM. Start a phone call from an existing CRM contact or Ad-hoc.
◼︎ Examples of CRM and call center usage scenarios:
- Telesales - Telemarketing: Ability for automatic quotation
- Marketing Surveys
- Help Desk: Monitoring requests, complaints. Ability to create next action and direct assignment.
SMS Gateway◼︎ SMS or MMS with information on products, offers and discounts
◼︎ Automatic notification depending on the status of a task (e.g. “Your order No: 1Z67110-900 has been completed”)
◼︎ SMS campaigns
◼︎ Support of all known providers
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Customer loyalty
Organize data
Demographic data |Search by multiple criteria (card, name, phone, etc.)
Rules for rewards
Highly flexible loyalty policy description system
Promotions for club members
Privileged product offers | Special campaigns with news & promos for members (SMS, email, phone, etc.)
Loyalty reports
Sales analytics for members activity | Members' preferences on products and brands
